Redesign concept

Culture In A Bowl, served by the bowl

Chef Tracy cooks Liberian and West African comfort food from family recipes, with Detroit roots and a New York kitchen. The concept turns the whole site into a menu you read top to bottom and order from at the end.

Business: Culture In A Bowl
Location: New York
Scope: Website redesign concept
Status: Concept

Culture In A Bowl hero with bowls of West African dishes on a red and blue wax-print pattern — **The cover.** Liberian comfort food, served by the bowl.

Culture In A Bowl The Table section with plates on a blue ground — **The Table.** Plates travel past as you scroll.

Culture In A Bowl spice section with a jar of seasoning on a red striped ground — **Take the flavor home.** The spice line.

Culture In A Bowl order section with a receipt-style ticket and an Order Online button — **Your bowl is ready.** The close is an order ticket.

What we built

The cover: jollof, pepper soup, cassava leaf and fufu on a wax-print ground.
From the Pot: soups and stews set with dotted leaders and real prices.
The Table: plates and sides that travel sideways as you scroll.
Take the flavor home: the family spice blend, sold as its own line.
Family recipes since the 1980s: the story as a timeline.
Your bowl is ready: the page closes on an order ticket with one Order Online button.
The logo bowl: the bowl in the header fills as you read.

Next: The Mettle Wand